Even Marketers Need Marketers
I’m a marketer with nearly ten years of experience in brand and product marketing and PR. I’ve helped countless businesses and individuals build the foundation of their brands. When it finally came time for me to create my own personal brand, I assumed it would be a breeze given my career expertise.
The Reality of Building Your Own Brand
I quickly realized that even with years of experience and knowledge about branding, building a personal brand is incredibly difficult when you’re doing it alone. After having tried it myself, I firmly believe that no one should build a brand on their own. Whether you’re a seasoned marketing professional or new to the field (especially if you’re new), everyone needs expert guidance to build their brand effectively.
The Overwhelm of Possibilities
When I first started working on my brand, the thrilling possibilities quickly became a source of overwhelm. Knowing that branding can define so much about your online presence and marketing, I felt immense pressure with every decision. As a Libra (read: indecisive), narrowing down my vision of who I wanted to be and how I wanted to present my brand was extremely challenging. I did my best to make decisions and move on to the next step, but the process was far from straightforward because I was distracted by so many creative possibilities.
The Power of External Feedback
When I began to define my brand visuals, I reached out to a creative designer friend for feedback. She reviewed my work and provided actionable advice on color schemes and visual themes. But more importantly, she asked thoughtful questions about my blog, my website, and my goals. Through our conversation, I organically articulated my overall vision, and I realized that what I had been building didn’t fully align with the vision I had just described. After our conversation, I realized I needed to go back to the drawing board.
The Value of Collaboration
Despite scrapping much of my original branding work, I was grateful for my friend’s feedback and guidance because it significantly improved my next revision. She continued to play a crucial role throughout the process by asking the right questions, providing fresh perspectives, and helping me see the bigger picture. Our collaboration was similar to the dynamic between a writer and an editor: whenever I got too close to my own work, she would gently pull me back and help me remain focused on the bigger picture.
The Essential Role of Expert Support
This experience underscored the importance of having expert support while building a brand. You need someone to provide feedback, ask clarifying questions, offer creative solutions, and help you stay aligned with your goals.
Conclusion
If you’re in the process of building a brand or marketing campaign, having a marketing expert on your team is essential. Even marketers need marketers because we all have blind spots when it comes to our own work. You need someone to provide feedback, ask clarifying questions, offer creative solutions, and help you stay aligned with your goals. Partnering with an expert helps assure you’ll reach the best outcome for your new brand.
Looking for your own branding expert to partner with? Contact me with your ideas, I’m happy to help you get started!
