Four Essential Truths for Authors
Congratulations, you've written a book! But as any seasoned author will tell you, writing is only half the battle. The other half? Marketing and promoting your book, which can feel like a huge undertaking for first-time authors, especially for those who are going at it alone.
As you’re gearing up to start marketing your upcoming book, you most likely have lots of questions. With countless online resources and a plethora of advice available, it’s easy to get overwhelmed before you even begin to determine your strategy.
Below are four truths that all authors should know before they officially dive into the world of book marketing. These truths will not only keep you grounded throughout your marketing journey, but can even help guide you through the process of creating the strategy that brings your launch vision to life.
You Are, and Will Always Be, Your Own #1 Fan
As the author of your book, no one will ever be able to champion your story or message the same way that you can. By becoming a published author, you’re committing to being your own number one fan. This means consistently marketing and promoting your own work because, sadly, a book will not sell itself.
The Book is Your Product
Many authors are extremely shy about consistently marketing themselves as an author. The easiest way to overcome this is by thinking of yourself as a business, and your book as the hero product. Once you’ve mastered this shift in mindset, you’ll find yourself thinking about marketing more strategically and exploring new ways to generate sales.
It’s Best to Start Where You Are
Many authors feel overwhelmed by all the things they “need” or “should” have to market their book. Is it helpful to be on all social media platforms, and to have your own website, and to have your own email list? Sure, but only if you can be effective with each of those platforms. If you’re not on TikTok and not interested in starting one, then don’t! It’s better to be extremely effective where you are than to be ineffective everywhere.
Building an Audience Builds Success
In today’s digital landscape, having an audience that is invested and engaged in your work is one of the most important marketing assets you can have, particularly one that you’ve nurtured and grown yourself. Why? Because these are people that you’ll be able to market to and engage with long after your book has launched. Every activity you do to build your audience is an investment in your long-term success.
Beginning book marketing is an exciting step in your journey as an author. By approaching your book marketing with the same thoughtful dedication that you put into your writing, you’ll be able to find the readers that need your story as you share it with the world. Remember that if you embrace the process and stay committed, your efforts will surely pave the way to your book’s success.
Happy Marketing!
Need help getting started on your book marketing journey? Send me a message—I’m always happy to share extra tips and tricks with new authors!
